One ask: check your date
Making a founder-run event business easier to book and run.
A San Jose photo booth business built on a photographer’s eye. Brand positioning, transparent pricing, and a booking workflow for real events.
- RoleFounder, product and service design
- TimelineFounded 2025
- StatusLive business for weddings, celebrations, and brand activations
I defined the service, brand, pricing presentation, and booking workflows, then directed AI agents through the website and custom CRM build.
The brief and constraint
Stella Booth is an open-air photo booth for San Jose area weddings, parties, and corporate events. I host each event myself, directing the flow and adjusting to the room’s energy. The packages range from digital galleries to custom-designed prints.
The website needed to explain what a hosted service includes before a client asked for a quote. The booking workflow then needed to keep those expectations consistent through contracts, invoices, and the event.
Design decisions
Design-led, published price
I publish the packages upfront so there are no surprises before the conversation. A photographer-run booth and clear terms put Stella Booth in a different lane from a self-serve rental. The photographs have to be worth keeping.
Hosted, not a kiosk
I am there for every event, keeping the line moving and adjusting to what the room needs. That is not staffing. It is the service.
Add value, not discount
When an event needs more capacity or a different print design, I quote the extra hour or treatment instead of hiding the base price under a custom quote.
The booking workflow
I directed a custom CRM build in July 2026 around an inquiry-to-invoice path. A lead needed a visible stage, a clear next action, and booking documents that agreed with the selected service.
The system’s scope included inbox triage, contracts, invoicing, inventory, and calendar sync. The design work was connecting those tasks rather than treating each as an isolated screen.
- 01InquiryCapture the event and service
- 02QuoteConfirm scope and options
- 03AgreementContract and invoice
- 04BookingTrack status and preparation
Workflow summary reconstructed from the custom CRM’s documented scope, not a screenshot of a client record.
What shipped and what changed
The business website and custom CRM build shipped. I moved day-to-day booking and invoicing to TalleFlow in September 2026. The custom system remains a product-design case, not a claim that every module runs the business today.
I don’t have measured conversion or time-saving results for this case. The evidence here is the implemented website, documented workflow, and decisions made against real operating constraints.
